Challenges in the International Trade of Fresh & Organic Produce

Challenges in the International Trade of Fresh & Organic Produce 
Although the global FreshProduceMarket has been growing steadily, its expansion is unfortunately also constrained by such challenges as weather change, produce disease in farms and greenhouses, QualityControl requirements and price fluctuations.

Disappearing Farmland, Climate Change, and Changing Consumer Preferences
Globally, the FreshProduce industry is still facing the same problem regarding gradually shrinking ArableLand and NaturalResources. However, with increasing climate change problems, these issues are only expected to worsen.
Another challenge in the sector is the growing number of consumers expecting produce to be nutritious and readily available no matter the season and reasonably priced. This may be hard to achieve at all times, particularly considering ColdStorage and Freight limitations.
The transformation of the social structure and consumer needs are driving the fresh produce import and export to increase production and to make OrganicFruit and Vegetables more accessible to the market. It is expected that the world’s total population will increase by 2 billion to over 9 billion in 2050, most of whom will be Millennials and Generation Y pursuing healthy lifestyle and seeking bio and organic produce.
In order to manage these problems, business and logistics are forced to look for more innovative and efficient solutions. There may be a need to invest in new technology to improve the flow of the SupplyChain operations and reduce their cost.
Aside from these challenges, there are also opportunities that TransportCompanies and exporters should anticipate. In order to maximize the growth potential of the market, they must ensure that their SupplyChain operations can match the growing market demand.

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