MARKETING BOOK - FRUITS AND VEG

Top Global Reads for Fruit and Veg Marketing 

Working in the fresh produce industry? Staying informed on the latest trends is key! Here are some impactful books from various countries that could help you sharpen your strategies in fruit and vegetable marketing:

"Agricultural Marketing and Supply Chain Management in Developing Countries" - G. S. Shepherd
 India | 2007
A solid resource for understanding agricultural marketing and efficient supply chains.

"Fresh Fruit and Vegetable Marketing: Emerging Issues and Trends" - S. R. Singh
 India | 2018
A dive into fresh produce marketing, covering new challenges and emerging trends.

"Marketing Horticultural Products" - R. Rudra
 India | 2015
Insights into marketing strategies specific to fruits, vegetables, and other horticultural goods.

"Marketing of Agricultural Products" - Richard L. Kohls & Joseph N. Uhl
 USA | 2007
An essential read on agricultural product marketing, with a focus on distribution and promotion.

"The New Rules of Green Marketing" - Jacquelyn Ottman
 USA | 2011
The go-to book for learning how to market eco-friendly products like fresh produce.

"Global Marketing for Fresh Produce" - Perry Johnson
 UK | 2019
A guide to global strategies for promoting fresh fruits and vegetables, with export tips.

"Branding Fruits and Vegetables: Market Trends and Strategies" - Kees Van Gelder
 Netherlands | 2020
A modern take on branding and positioning fresh produce for today’s market.

"Food Marketing to Children and Youth: Threat or Opportunity?" - Institute of Medicine
 USA | 2006
Explores food marketing aimed at younger demographics, with insights that can apply to fresh produce.

These reads will equip you with the tools to navigate the ever-evolving fruit and veg market. Stay ahead by refining your strategies with global insights! 

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