Trends in 2022

3 Trends in the Fresh Produce Market in 2022    
Many publications have been trying to forecast some of the trends in the current global fresh fruit and vegetable market in 2022. These are related to changing consumer preferences, global SupplyChain problems and trade relations.
Here are a few trends that the ‘Fruit Logistica’ portal experts working in the fruit and vegetable logistics, such as exporters, importers and suppliers have noticed in the industry.

1. More collaboration between the suppliers
As there have been serious disruptions impacting food supply chains across the world, including the COVID-19 outbreak, the markets had to learn how to manage. The SupplyChains had to become shorter and faster for suppliers to be able to deliver FreshProduce to the stores in a timely manner. This was achieved through collaboration and reducing the number of the middlemen in the process.

2. Technology based solutions
Agriculture related technology has been expanding over the past decade and creating useful solutions for farms, transportation, marketing and distribution systems. They have also improved massively the process of how bio and organic products are grown, traded, and sold. There are lots of such practical systems already in place, like: tools to monitor crop health and plant nutrition levels, automated temperature managers for ColdStorage units and grennhouse facilities.  

3. Online ordering and delivery of fresh produce
As delivery services are becoming more and more popular in urban environments and have been well adopted by fruit and vegetable retailers wanting to develop their business, the online marketplace is now also being used by suppliers and wholesalers. This allows them to cut costs and speed up their delivery time. This growing market sector now also involves meal packages or fresh produce sets that are pre-measured and often include pre-portioned ingredients.

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