Trends in the Global Trade of Fresh & organic produce
TRENDS in the Global Trade of Fresh & Organic Produce
The global FreshProduceMarket has been expanding steadily. There are numerous factors responsible for such massive growth, both socio-economic, such as rising incomes, growing middle-class population, different consumer lifestyle choices, as well as logistics related, such as improved storage and ColdChain facilities.
Growing Popularity of OrganicProduce
One of the most popular trends in the global consumer preferences is the increased demand for OrganicFruit and Vegetables. This type of produce needs to follow strict standards of OrganicFarming and is usually PesticideFree. Therefore, the DistributionChannel of the Organic Produce market has also widened and such products are now available in lots of supermarkets and small grocery shops around the world.
Increased Demand for Superfoods
Another noticeable trend in the fresh produce trade is superfood. This is how the foods that are beneficial for HumanHealth have been labeled in SocialMedia. Superfoods (for example: sweetpotatoes, pomegranate, broccoli, blueberries, pineapple, etc.) are praised for the high content of vitamins and minerals, as well as their exceptional NutritionalValue.
OnlineShopping as a Major Player in the Global Fresh Produce Trade
While traditional RetailChannels such as supermarkets, discount stores and small family-run shops still dominate the market, there has been a shift towards Internet grocery shopping. The so-called Millennials and young families who do not have enough time to shop in regular stores often turn to OnlineOrdering to get their weekly stock of FreshFruits and Veggies with convenience.
The above mentioned ConsumerPreferences, such as seeking products with nourishing ingredients, paired with growing popularity of online shopping, are stimulating the need for the fresh produce retailers and wholesalers to incorporate e-commerce technology into their business.
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