US Report and Forecast for 2030
Trends Analysis Report of the US Fruit & Vegetable market and the Prognosis until 2030.
This is where you can read the full report, only released by Reportlinker.com last summer: https://www.reportlinker.com/p06277980/?utm_source=GNW
Here’s a short summary of its main findings
U.S. Fruit & Vegetables Market Growth and Trends Prognosis
It is predicted that the fruit & vegetables market in the United States will reach USD 97.25 billion by 2030. The increased demand for fresh produce among Americans is mostly related to more health-conscious lifestyle choices. Many people are making effort to improve their eating habits due to greater awareness of serious diet related diseases, like obesity, and due to better understanding of the role of healthy food products in our physical and mental well-being.
In 2020 the International Food Information Council initiated a survey that showed that around 85% of Americans have improved their eating habits since the Covid-19 pandemic. They are trying to cook more often at home, as well as to use fresh ingredients. This, as well an increased popularity of vegan diet, has also contributed to a substantial development of the market.
Other big trends in the US market (similarly to other countries) include online grocery shopping and more integrated services of the SupplyChain, where wholesalers are also able to offer produce mixing and packaging before they deliver to supermarkets.
Furthermore, despite the American market being highly competitive and involving a great number of regional and local players, such as Dole Food Company, Nestlé S.A.; Chiquita Brands International, etc., there have been a shift towards more cooperation and sustainability. Even the largest companies have been more focused on forming strategic alliances and rebranding as more environmentally focused in order to better respond to the evolving consumer needs.
REPORT HIGHLIGHTS
• Due to long shelf life and a wide range of more innovative products becoming available, the dried fruits & vegetables sector is forecasted to experience the fastest growth until 2030
• Thanks to operations of such e-commerce platforms as Amazon or Walmart, the online space of the market is expected to register the highest CAGR in the next 8 years
• It is the expanding vegan population and the greater interest in consuming fresh fruit and vegetables overall that are stimulating the growth of the fresh produce sector in the US.
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